Message from the CEO and MD

Mr. Palin Lojanagosin
Chief Executive Officer
Pinijsorn Luechaikajohnpan ,Ph.D.
Managing Director

Dear Shareholders

It has been 11 years since our business inception that Plan B Media Public Company Limited has been operating out of home advertising media business and developing market communication channels to help customers or product and service owners reach their target consumers through its highly effective media. Not only the Company succeeded in diversifying its portfolio of out of home advertising media but also expanding its service network nationwide. Plan B is currently considered a service provider with highest variety of out of home media. 7 types of media in our portfolio include transit media, classic media, dynamic media, in-store media, mall media, airport media and online media. Despite our strong presence and diverse offering, the Company still dedicated to enhancing its services through innovations rigorously.

Even though overall advertising industry was in a downturn and shrank 11.7% in 2016 compared the previous year, the Company was diligently pursuing its business developments at all fronts thanks to a strong commitment from management team and constructive cooperation from employees. Business growth was maintained at 12.5% and sales revenue topped 2,446 million baht in 2016. New types of media were added as the Company commenced on offering a media service at the point of sales through its digital media in Big C Supercenter while continuously branched out its digital media in other areas such as digital media out side Show DC Mall and digital media inside Central World and Central Rama 9 with the intention of gaining better access to consumers through an extensive media coverage. Additionally, Plan B TV Nationwide was launched in 60 key strategic areas in 44 provinces across Thailand.

Plan B TV Nationwide is another proof of success for Plan B as a market leader in out of home digital advertisement with a boasting 75% media booking rate achieved only 2 months after its introduction. Besides, Plan B acquired Tuna Advertising Company Limited and Bright Sky Media Company Limited to aggressively penetrate airport media space and became number 1 airport media provider in terms of service coverage with 31 airports in the network across the country.

As a leader in innovation for out of home media, Plan B never ceases to provide the media industry with new products and innovations. New media format on buses was premiered using EL technology that enhances visibility and appeal of the media during night time. The Company also started www., an online GPS-enabled bus search tool that can locate nearest buses so that bus riders can manage their trips more effectively. This service definitely improves the quality of life in commuting of people in Bangkok.

Lastly, it is not an overstatement to say that the year 2016 is characterized by our success in many aspects. This would not be possible without kind supports from all related parties. On behalf of Plan B Media Public Company Limited, I would like to express my profound gratitude to shareholders, customers, suppliers, business partners as well as government and private agencies for your long-standing trust and support. Plan B promised to devote its resources in developing business in accordance with good corporate governance policies to attain long-term sustainable growth with the goal to become a regional leader in out of home media business in the near future.